Bally’s Corporation Executive Chairman, Soo Kim’s vision of a 360 integrated model comes to life this Friday at Bally’s Fightnight by BKB
Following standout results for both partners, Hard Rock Hotel & Casino Biloxi brings the venue, the ForceIQTM punch sensor technology and the broadcast under one roof once again with a stacked fight card at Hard Rock Hotel & Casino Biloxi on Friday, October 23.
Fans can tune in to Bally Sports Live and EstrellaTV FAST channels to experience the new way to consume combat
BILOXI, MISSISSIPPI (October 21, 2026) – BKB Bare Knuckle Boxing and Bally’s Corporation have today unveiled the next chapter of their collaboration, Bally’s Fightnight by BKB, one of the most innovative 360 partnerships in sports. The franchise unites the incredible action of bare knuckle boxing with Bally’s gaming and hospitality venues, its proprietary ForceIQTM punch sensor technology and its media distribution to change how combat sports are watched, played and monetized. Every event is staged at a Bally’s location, every punch is measured by Bally’s-built technology and every number is delivered across Bally’s platforms and EstrellaTV FAST channels, an ecosystem only a company with Bally’s reach across venues, gaming and media can deliver. Built on results that have both Bally’s and BKB Bare Knuckle Boxing, the world’s largest professional bare knuckle boxing organization, delighted with the partnership so far, the next event is a deepening of the relationship: an exciting fight card returning to Hard Rock Hotel & Casino Biloxi on Friday, October 23.
Soo Kim, Chairman of Bally’s Corporation, said: “Bally’s has always been about creating experiences you can’t get anywhere else. We own the venue, we built the technology and we control the distribution. That’s a 360 partnership few companies in this space can offer, and we’re excited to keep building on it.”
David Tetreault, CEO of BKB Bare Knuckle Boxing, said: “Four years ago Soo Kim and I set out to build the most data-backed combat sport on earth. The results with Bally’s have been incredible, and this next event takes the partnership to another level. Bare knuckle gives us the cleanest data in combat sports, and Bally’s gives us the venues, technology and platform to make it entertaining and interactive. This is a completely new way to experience a fight.”
Jon Lin, SVP and GM of Bally’s Media, said: “Fans in the arena and fans at home see the exact same live data feed, and that changes how people engage with a fight. ForceIQ gives viewers a second screen built into the action, from punch speed to G-force readings, without changing the fight itself. Fans can tune in and see the new way to consume combat.”
Built by Bally’s and embedded directly into fighters’ hand wraps, ForceIQTM captures punch speed, retraction speed, punch type and G-force, a new way to measure and compare impact intensity that shows who is delivering the biggest G-force readings of the night. The data streams in real time to arena displays and the broadcast, powering live leaderboards, heat maps, punch-type breakdowns, fighter power rankings, predictive insights and fantasy-style scoring. ForceIQTM does not change the fight or how it is scored. It adds a data layer over the action, a second screen built into the fight itself.
The model is fully integrated. Hard Rock Hotel & Casino Biloxi is owned and operated by a subsidiary of Bally’s Corporation, putting a live, high-energy entertainment product on the property. ForceIQTM, proprietary to Bally’s, drives the same live data feed in the venue and on every screen, and fans can follow every number as it happens on Bally Sports Live and EstrellaTV FAST channels.
The card delivers the action to match. The headliner sees former BKB Lightweight World Champion Jarod “Kid Gatti” Grant (8-3, 6 KOs) take on Luis “Pantera” Guerrero (1-1, 1 KO), who steps in for Bekhzod “The Lion” Usmonov, and has everything to gain against a hungry former champion.
In the co-main event, reigning BKB Light Heavyweight World Champion Cub “The Savage” Hawkins (10-1, 9 KOs) drops down to middleweight to face undefeated Rowdy Montgomery (2-0, 1 KO), while former BKB Heavyweight World Champion “Hurricane” Ike Villanueva (5-3, 4 KOs) meets Cody “Bullet Train” East (2-1, 2 KOs) in a collision of two former UFC veterans. Biloxi’s own former BKB Lightweight World Champion Monica “PhenomAmom” Medina (3-4, 2 KOs) returns home to face Claudia “Phoenix” Zamora (1-0, 1 KO) , Louisiana’s Brandon “The Shredder” Shavers (5-1, 5 KOs) takes on German “The Butcher” Ramos (1-0, 1 KO), and Tunica’s Jeff Denton (2-0, 2 KOs) meets Cody “Jenks” Jenkins (2-6, 2 KOs). With highly anticipated matchups, explosive action from the opening bell and real-time data tracking every punch, the event is set to deliver an unforgettable night and an electric atmosphere.
The next event with this partnership will be on Friday, November 20 at Bally’s Dover Casino Resort in Dover, Delaware, headlined by former WBO junior welterweight title challenger “Hammerin'” Hank Lundy, who makes his bare knuckle debut against fellow bare knuckle debutant Jairo “Almighty” Santos.
Tickets for Bally’s Fightnight by BKB Biloxi are on sale now at https://bkbtickets.com/biloxi. Below is the updated full fight card.
Bally’s Fightnight by BKB Biloxi Main Card
Hard Rock Hotel & Casino Biloxi
October 23 | 8PM ET | 7PM CT
Bally Sports Live | EstrellaTV FAST channels
Super Lightweight Main Event: Jarod Grant vs. Pantera Guerrero
Middleweight Co-Main Event: Cub Hawkins vs. Rowdy Montgomery
Light Heavyweight: Brandon Shavers vs. German Ramos
Lightweight: Monica Medina vs. Claudia Zamora
Super Welterweight: Jeff Denton vs. Cody Jenkins
Bridgerweight: Ike Villanueva vs. Cody East
Cruiserweight: Dillon Winemiller vs. Terrell Glynn
Light Heavyweight: Doug Freeman vs. Adam Nash
Welterweight: Aquasha Rapley vs. Miranda Barber
Bridgerweight: Devin Wallace vs. Jerry Dutchover
ABOUT BKB BARE KNUCKLE BOXING
BKB is the world’s leading bare knuckle boxing organization, hosting premier events across the U.S. and internationally, featuring elite fighters from around the world.
BKB is broadcast and streamed globally to over 100 countries. BKB in 2026 is the most viewed live sport on TikTok.
For more information, visit BKBBareKnuckle.com and follow BKB on Facebook, X, Instagram, TikTok, YouTube.
ABOUT HARD ROCK HOTEL & CASINO BILOXI
Hard Rock Hotel & Casino Biloxi, located at 777 Beach Blvd., is owned and operated by Premier Entertainment Biloxi LLC, a subsidiary of Bally’s Corporation. The resort features a dynamic casino with more than 900 slot machines, 55 table games and a state-of-the-art sportsbook equipped with over 30 flat-screen TVs and betting windows for live wagering. The property offers 479 hotel rooms and suites, a full-service spa and salon, and a fitness center. Guests can enjoy 10 diverse dining options, including Sugar Factory American Brasserie, Tequila’s on the Gulf, Half Shell Oyster House, Ruth’s Chris Steak House, and Hard Rock Café. Entertainment takes center stage at Hard Rock Live®️, a 9,000-square-foot theater that hosts headline acts for up to 2,000 guests. Additional amenities include multiple bars and lounges, a dance club, a country bar, retail shops, a beach pool, and a VIP lounge. For more information, visit www.hrhcbiloxi.com.
ABOUT BALLY’S CORPORATION
Bally’s (NYSE: BALY) is a fast-growing global entertainment brand with 20 casinos across 11 U.S. states and one casino in Newcastle, UK, along with a golf course in New York and horse racetracks in Colorado and forthcoming in Wyoming. Bally’s also owns Bally Bet, a first-in-class sports betting and igaming platform licensed in 16 jurisdictions in North America. Bally’s holds a majority interest in Bally’s Intralot S.A. (ATSE: BYLOT), a leading lottery solutions supplier and gaming operator active in 39 jurisdictions worldwide. Bally’s casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally’s also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas, has been awarded a license to build a full-scale casino and resort in The Bronx, New York, and an integrated destination resort in Chicago, Illinois. Bally’s is the first publicly traded gaming company to achieve Minority Business Enterprise (MBE) certification through the National Minority Supplier Development Council (NMSDC). Bally’s has over 12,000 employees across the world, recognized for their innovation, energy, and dedication to creating thrilling gaming experiences.